Brand: Virtue

When is a shampoo more than just a shampoo? When it's a biotech-driven formula that repairs hair while you wash. Virtue's formula rebuilds damaged strands with its proprietary Alpha Keratin 60ku—a form of keratin that the human body recognizes as its own. With each wash, hair draws this unique keratin to the microscopic cracks in each hair follicle, filling them to restore strength and flexibility. The result is healthier, shinier, softer hair that gets stronger with every shower.

- Suitable for all hair types.
- Alpha Keratin 60ku is bioidentical to the keratin in human hair and nails.
- Features a bright, woods-and-citrus fragrance.
- Color-safe, vegan, paraben-free, and gluten-free.

Before Use

Read the product packaging for current ingredients, directions, and warnings. Manufacturer formulas and packaging may change. Check the selected shade, size, or volume before ordering. Do not use an ingredient to which you know you are allergic.

Shipping and Returns

Free standard U.S. shipping. Estimated handling: 1–3 business days; estimated transit: 6–9 business days. Eligible returns and exchanges may be requested within 30 calendar days after delivery. Ordinary beauty-product returns must remain unopened and unused, with any supplied hygiene seals intact. Defective, damaged, or incorrect items are reviewed separately. Read our Shipping Policy and Return and Refund Policy for the full conditions.